The master batsman of world cricket Sachin Tendulkar's contract with Pepsi came to an end in May. Pepsi has already dropped the veterans Ganguly and Dravid.
Industry sources said Pepsi did not renew the contract with Tendulkar, who has been their brand ambassador since the 90s, following its decision to focus on younger cricketers.
In an earlier interview, Pepsi Co's Executive Director hinited about having second thoughts over Tendulkar's contract. He said, "Its about how much you (as a company) can afford and how many new faces you want to introduce".
So, like Dhoni, Pepsi is also focusing on youngsters! But, it was really surprising that they dropped Sachin, the brand ambassador of Pepsi for around 19 years.
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